Engagement campaigns can be led by the government, by advocates, or both. For a campaign to be successful, one must develop an engagement strategy that includes identifying short and long-term goals, identifying targets, tactics and constituents.

Draft a written strategy and share it with your allies or working group for input. The strategy should identify tactics and actions to educate and help build the base of support and apply pressure on decision makers. It should assign specific people or organizations to each task and time frames during which each action will be completed.